Golf Life Navigators
Elevating a digital brand to align with the sophistication of it's service offering.
About This Project
The team at Golf Life Navigators is excited to announce they have entered into a strategic co-branding partnership with Golf Channel’s, Golf Advisor. With this, a new look and feel for the brands digital experience was top-of-mind and a critical component to elevating the brand and it’s future increased exposure in the marketplace. The GLN folks provide a one-of-a-kind service to it’s customers that allows golfers to prioritize their most ideal golfing experience to meet their needs from now through retirement. Golfers are provided with club results that offer them the most customized golf lifestyle they could ever attain in the Sun Belt, just by simply filling out a brief questionnaire, trademarked as the ProGuide.
The Branch creative team met with key stakeholders of Golf Life Navigators to dissect the pain points of the current site, and strategize about user experience best practices to determine the most efficient, elegant approach to a more innovative, on-brand digital experience. The top two business goals for the new site are to, 1. Get users to take the ProGuide, and 2. Highlight the hundreds of showcase golf clubs in the GLN network. The new experience encompasses a smart, sophisticated aesthetic that fully compliments the desired lifestyle of the GLN’s target audience. Tying in brand colors, large imagery, and a clean user interface, the new site is easy to navigate, presents content concisely, and embodies an elegance and sophisticated experience that is second-to-none in the industry.
The site will be entering into the development phase in the very near future, stay tuned for launch details.
