the TRACK at new balance

A marketing website for a highly innovative facility currently in construction.

About This Project

The Track at New Balance is up and in full schedule. Branch Media was originally hired to put up a simple landing page for the site to show progress, but since the building completion, the folks at The Track needed a site with more pages to provide information to visitors. With a new design featuring photos of the facility and events it’s supports, the site is developed with a WP CMS, is easy to update and user-friendly.


Process and tasks include:


  • Worked with The Track team to outline the best information architecture for the site.
  • A custom design that supports the New Balance brand direction, i.e.; fonts, colors, and imagery.
  • Google calendar integration to feature all the events that The Track hosts.
  • WordPress CMS that content administrators find easy to use and update with fresh content on a daily basis.
  • Ongoing site support and maintenance.


Check it out at:

Brand, Design, Dev, UI/IA/UX