Tufts Health Plan – Enroll

Simple, Elegant, On-brand Landing Page With Conversion Top of Mind

CMS, Design, Dev
About This Project

It’s the most wonderful time of the year… that’s right, open enrollment time. That time of year when you have options and choices to make in your health plan coverage for the next year. And Tufts Health Plan Direct is poised and ready with a landing page that is ready to convert.

The team at Branch pulled out all the best practices for this one. A page that is mobile¬†friendly, with clear calls to action, quick soundbites on the key reasons to consider Tufts Health Plan Direct this enrollment season, and Google Tag Manager for analytics and reporting. Open enrollment runs from November 1 – January 23rd, so the team wasted no time coming up with innovative solutions like a countdown clock to give the page a sense of urgency and encourage users to act now. The page is clean, with clear concise content and subtle animations that engage the user as they scroll. Testimonials from current members about the benefits of the plan further encourages online health plan shoppers to click the “Get Started” button.

Powered by the Kentico CMS, this page is fully content managed, and comes in both English and Spanish with ease. Everything about the page is editable, and the Spanish version with it’s ability for different images gives a sense of diversity and inclusiveness that is reflective of a brand that cares about every member it serves.