Five Star Senior Living Website Redesign and Rebuild in WordPress
Providing a brand update, new technology, and an overall better UX.
Project Summary
In pursuit of operational efficiency and a heightened online presence, Five Star Senior Living engaged in a strategic collaboration with Branch for the redesign and reconstruction of their website within the framework of WordPress. Executed over the timeline of January to August 2022, the project encompassed the crucial facets of Information Architecture/User Experience (IA/UX), Creative Design, Development, and Quality Assurance (QA). As a B2C solution, this initiative was motivated by a desire to mitigate expenses associated with the pre-existing Drupal Acquia solution. The migration to WordPress not only addressed this cost concern but also facilitated an aesthetic revitalization of the website. The redesign incorporated an updated color palette, a clean and accessible design, along with bespoke illustrations strategically positioned to articulate the organization’s unique value proposition. Furthermore, the integration of Salesforce as a Customer Relationship Management (CRM) solution amplifies the website’s functionality, marking a comprehensive and sophisticated transformation in alignment with Five Star Senior Living’s strategic objectives.
Key Features
Aesthetic Revitalization: The website underwent a redesign, incorporating an updated color palette and a clean, accessible design. Custom illustrations were introduced strategically to convey Ageility’s unique value proposition.
Enhanced User Experience: Utilizing ACF, the CMS offered unparalleled flexibility, allowing for seamless customization to meet Ageility’s evolving needs.
Geospatial Integration: Google Maps integration was seamlessly implemented, enabling users to easily locate Ageility communities across the nation.
Lead Capture Optimization: Gravity Forms for WordPress was employed for efficient lead capture, ensuring a smooth and intuitive user journey.
SEO Empowerment: The incorporation of the Yoast SEO Plugin was instrumental in enhancing the website’s visibility and search engine optimization.
Media Library Efficiency: A specialized Media Library Plugin was integrated, establishing a well-organized folder structure within the admin interface, simplifying the management of media assets.
Engagement Enhancement: An engaging blog was curated, complemented by a user-friendly subscription functionality, fostering a community around Ageility’s content.
Google Analytics Integration: GA4 setup was implemented, providing robust analytics capabilities to track and analyze website performance comprehensively.
Outcome: The result of this transformative project is a dynamic and cost-effective digital platform that not only meets Ageility’s present requirements but is also poised to evolve with their future needs. The strategic migration to WordPress, coupled with the comprehensive redesign, positions Ageility for sustained growth and success in the competitive online landscape.
The outcome
The result of this transformative project is a dynamic and cost-effective digital platform that not only meets Five Star Senior Living’s present requirements but is also poised to evolve with their future needs. The strategic migration to WordPress, coupled with the comprehensive redesign, positions Five Star Senior Living for sustained growth and success in the competitive online landscape.