Content Strategy
A well-defined content strategy ensures that content is not only produced consistently but also serves a strategic purpose in achieving business objectives and building meaningful connections with the target audience.
Our content strategy areas of expertise include:
Audience Research, Analysis, & Defining Personas
Conducting thorough research to understand the target audience's demographics, interests, preferences, behaviors, and pain points. With this information, we then create user personas and define their ideal digital journey on a website.
Content Audit
Evaluating existing content to identify gaps, redundancies, and areas for improvement, ensuring that the website provides valuable and relevant information to users.
Content Planning & Architecture
Developing a comprehensive content plan and site architecture that outlines the types of content needed for each page or section of the website, ensuring logical organization and smooth user navigation. This process entails working closely with the UX team as the sitemap and information architecture of the site are defined.
Keyword Research
Conducting keyword research to identify relevant search terms and topics that align with the target audience's interests and improve search engine visibility.
Content Creation & Optimization
Creating high-quality, engaging content that is optimized for search engines and designed to provide value to users. This includes text, images, videos, and other multimedia elements.
Content Management
Implementing a content management system (CMS) to facilitate content creation, publishing, and maintenance, ensuring that content remains up-to-date and relevant over time.
Performance Monitoring & Optimization
Monitoring website analytics and user feedback to assess content performance, identify areas for improvement, and optimize content strategy based on user behavior and feedback. This includes analyzing metrics such as traffic, engagement, bounce rates, and conversions to gauge the effectiveness of content efforts and make data-driven decisions for continuous improvement.
Featured Project