It can be daunting trying to find a partner that you trust and align with to help guide and support your marketing initiative. Clients often look closely at process and cost, and we’re here to offer insights into both.
Breaking down the process
We produce an array of digital media deliverables, including websites, applications, videos, eLearning, data engineering frameworks and more. They all typically follow a structured workflow to ensure quality, efficiency, and alignment with client objectives. Here are the 5 core workflow processes common to all project types:
1. Discovery & Planning
Understand the client’s needs, goals, and project requirements. Activities may include:
- Stakeholder interviews and requirements gathering.
- Market research and competitor analysis
- Defining project scope, and timeline
- Creating user personas and user journey maps
- Content strategy and architecture
- Technical assessment and data requirement
2. Design & Prototyping
Visualize the project creative concept and user experience (UX). Activities may include:
- Creating wireframes, mockups, and design prototypes
- Prototypes for websites, apps, and eLearning platforms
- Video storyboarding, script creation, and design for multimedia projects
- Defining user interface (UI) design standards
- Client review cycles
3. Execution
Build and develop the project based on the design and technical specs. Activities may include:
- Coding and development
- API’s and integrations
- Marketing asset production
- Video production, editing, and post-production
- Data engineering, and analytics setup
4. Quality Assurance
Ensure the product is bug-free, meets requirements, and performs well across all environments. Activities may include:
- Usability testing for web apps and eLearning platforms
- Cross-browser and device testing
- Functionality, integration, and performance testing
- User acceptance testing (UAT) with client feedback
- Video and multimedia content review for quality and technical accuracy
5. Launch/Optimize/Maintain
Deploy the project and ensure lasting functionality, performance, and client satisfaction. Activities may include:
- Final deployment of websites, apps, videos, and more
- Post-launch monitoring for performance and user feedback
- SEO and analytics setup
- Ongoing technical support, updates, and bug fixes
- Post-launch video marketing or distribution
- Data analysis and reporting
Download our FREE cost guide
We’ve created cost guides for our different project deliverables to provide guidance and expectations for companies looking to invest in a digital asset, but want peace of mind that they will get a return on their investment. Don’t miss out on this valuable resource-download it today and take the first step toward understanding how and where to invest efficiently in your next marketing asset.
Get in touch for a free consultation on your next digital media project.
We’d be delighted to discuss your next WordPress project. Contact us today for a free quote or to explore how we can support your digital goals.
