BNSF Railway Realistic Job Previews

Engaging e-Learning that enlightens job seekers well before the interview

The Need

BNSF Railway operates around the clock 365 days a year, and most of its employees do not have a typical office job. Many positions require travel and physically demanding labor outside in all weather conditions. The company wanted to give job applicants a realistic look at the position to see if it aligns with their expectations before the company invests resources in the interview process and on-the-job training.

What We Created

An expanding library of virtual realistic job previews for various career paths

Project Highlights

  • Strategically structured content so that some sections could be universally included in every realistic job preview
  • Clearly and concisely presented company, job, and benefits information that job seekers want to know
  • Built an interactive map to showcase the company’s districts, track network, hubs, etc.
  • Created videos that include motion graphics; client-supplied testimonial videos, b-roll, and photos; professional voiceover; and stock music
  • Used static page design, when appropriate, to streamline production
  • Covered content that regularly changes (pay rates, union dues, insurance premiums, etc.) with easy-to-update embedded PDFs
  • Engaged the learner with interactive questions
  • Created SCORM-compliant packages for the client’s learning management system (LMS)
  • Incorporated a powerful email application programming interface (API) for communicating with job applicants
Play Video
Play Video
Play Video
Play Video

Branch Learning featured work