The TRACK at New Balance

Website design and development for an indoor track, designed to be the fastest in the world.

Project Summary

The Track at New Balance has successfully materialized as a cutting-edge hub for sports and events, boasting a fully operational schedule. Initially enlisting the expertise of Branch Media for the creation of a straightforward landing page to showcase project progress, the subsequent evolution of The Track prompted the need for a more expansive digital footprint. Embracing innovation, the site has undergone a transformative redesign, leveraging the dynamic capabilities of a WordPress Content Management System (CMS). Featuring an intuitive user interface, the platform not only accommodates extensive information dissemination but also integrates striking visuals, showcasing the facility and the diverse events it champions. This forward-thinking approach ensures not only a user-friendly experience but also positions The Track as a technologically advanced entity within the digital landscape.

Key Takeaways

  • Collaborated closely with The Track team to strategically define and implement an optimal information architecture for the website, ensuring a seamless and intuitive user experience.

  • Developed a bespoke design tailored to align seamlessly with the New Balance brand direction, incorporating meticulously selected fonts, colors, and imagery to reinforce brand identity and visual coherence.

  • Integrated Google Calendar seamlessly into the website, providing a dynamic platform to showcase and manage the diverse array of events hosted by The Track, enhancing accessibility and user engagement.

  • Implemented a WordPress Content Management System (CMS) that empowers content administrators with an easy-to-use interface, facilitating daily updates with fresh and relevant content to keep the site dynamic and current.

  • Ensured the longevity and performance of the website through ongoing support and maintenance, demonstrating a commitment to sustained excellence and responsiveness to evolving digital requirements.