UXPA Boston Website Redesign and Development

UXPA Boston WebsiteRedesign and Development

Custom website architecture, design, and development for a large Boston-based UX community.

 

Project Summary

UXPA Boston, a prominent community for usability practitioners in the Boston area, approached us with the need for a comprehensive website overhaul. Recognizing the significance of a modern aesthetic and streamlined content management, the goal was to create a visually appealing and user-friendly platform. This initiative aimed not only to revamp the website’s look and feel but also to implement a structured CMS that facilitates seamless content updates for their diverse monthly events.

Project Features

Stakeholder Collaboration: Initiated with a creative brief circulated among key stakeholders, garnering valuable insights into existing pain points and desired future directions for the website.

Competitor Research: Conducted thorough competitor research and discovery to inform the design process and ensure the website’s uniqueness within the industry.

Information Architecture: Developed the site’s information architecture, leveraging site statistics and user data to drive decisions and enhance overall user experience.

Design Concepts: Created two distinct design concepts that not only elevated the brand but also resonated with the personality of UXPA Boston.

Integration Expertise: Implemented multiple integrations, including EventBrite, Google Calendars, Google Jobs, Flickr, Twitter, and MailChimp, seamlessly integrated into a WordPress CMS.

Development Excellence: Leveraged APIs to create a current, industry-leading website tailored for the target audience. Applied animation techniques to support user behaviors and ensured a fully responsive site across multiple devices.

Accessibility Standards: Developed the website to adhere to accessibility standards, recognizing the critical importance of accessibility for the UXPA Boston audience.

UXPA Boston Website Redesign and Development

Summary

This collaborative effort resulted in a revitalized digital platform that not only meets but exceeds the expectations of usability practitioners. The new UXPA Boston website stands as a testament to innovation, user-centric design, and seamless functionality, positioning the community as a leader in the field of usability.