Throughout the process of designing and developing a new website for InterSystems, a leading global technology company, the client expressed interest in producing a promotional video to coincide with the site’s launch. The objective of the video was to cultivate internal enthusiasm for the forthcoming site, showcasing its refreshed, user-friendly design and optimized brand experience. Produced several months prior to the launch, the video provided thousands of internal team members with a preview of the site’s features and benefits, resulting in heightened engagement and anticipation.