Design Refresh: The project prioritized a design refresh for the core website, ensuring users can swiftly access the information they need in a modern and fresh environment. The sophisticated and updated design mirrors the brand’s essence, enhancing its presence in the marketplace.

Enhanced User Experience: The new website introduces a friendly and intuitive user experience, reflecting Tufts Health Plan’s commitment to providing an accessible and engaging platform for its audience.

Streamlined Content Administration: Content administrators benefit from a streamlined approach, as the project replaces current templates with fewer but more robust alternatives. These new templates leverage Kentico’s inline editing capabilities and are built in Portal Mode, facilitating seamless CMS upgrades in the future.

Maximum Content Flexibility: The project’s core philosophy revolves around maximizing content flexibility. A library of widgets and container styles empowers content teams to organize and utilize elements at their discretion, achieving more with fewer resources.

Cross-Domain Versatility: The new templates work seamlessly across domains, allowing content teams to switch CSS effortlessly. This approach ensures a consistent user experience for the Tufts Health Plan brand, reducing development costs associated with maintaining multiple sites.