Branch partnered with New Balance Fitness Club (NB Fitness Club) to create a new website to market their newly remodeled, 25,000 square foot fitness facility in the new Boston Landing Development in Allston. The goal of the website project is to best showcase the new facility, drive awareness, encourage new members to sign up, and be built with a solid framework encompassed by a WP Content Management System (CMS), that the client could easily update and manage. Areas of focus included the following:
Two custom image galleries and testimonial carousels: The client has two primary areas of focus on the site, the gym as a whole and also the Life Conditioning Program (LCP) area. Both of these areas required content and assets specific to them. We gave them the flexibility to easily update these fields in the WP backend.
Video implementation throughout the experience: The client requested to have the ability to add video to the homepage primary featured image area, or have an image rotation with animation. With one click they can click between image gallery or video gallery to modify the experience. There is also the ability to iframe in videos in several areas of the site.
Custom promotion containers: NB Fitness is continually promoting deals, events, trainers, classes, etc. on their site, and they needed the ability to have varied content, images, and even in some cases custom graphics to showcase on the site. The WP backend was set up to support this flexibility and customization. For example, if the client creates a promotional ad to be featured in a publication, they can easily feature that same ad on the website, saving them time and gaining them extra exposure for the promo in multiple media forms.