American Heart AssociationGet With The Guidelines

A carefully crafted and executed interactive learning program showcasing how the American Heart Association’s Get With The Guidelines improves patient care and saves lives.

Project Overview

Branch partnered with the AHA to design and develop a six-module eLearning experience for the organization’s Quality eCollege. The goal was to help healthcare professionals understand how the American Heart Association’s suite of quality improvement programs work together to support better outcomes across the patient’s entire cycle of care.
 
Each module highlights a key program within the Quality portfolio, including Get With The Guidelines®–AFib, Get With The Guidelines®–Heart Failure, Get With The Guidelines®–Resuscitation, Target: Programs, ACTION Registry®–GWTG, Mission: Lifeline®, and The Guideline Advantage®. The modules combine program insights with data that demonstrates the measurable impact these initiatives have on patient outcomes.

Strategic Creative Approach

The concept phase explored various design approaches to create a seamless, accessible, and visually engaging experience for the online store. Our goal was to ensure the design aligned cohesively with Perkins’ brand while distinguishing the store as a unique element within their digital ecosystem. We tested iconography, color schemes, image treatments, illustrations, and graphics, ultimately landing on a direction that closely aligned with Perkins’ established brand identity.

Our Approach

We created a dynamic, multimedia learning experience that combines expert interviews, custom animations, and interactive learning elements. Each module highlights key insights from healthcare leaders while presenting data that reinforces the importance of implementing quality improvement initiatives in practice.
 
Knowledge checks and final assessments reinforce learning and provide opportunities for continuing education (CE) credits. The modules also emphasize the importance of recognizing and rewarding hospitals that deliver consistently high-quality care.

Outcome

The final product is a cohesive suite of interactive modules that clearly communicates the value of the American Heart Association’s Quality suite. By illustrating how these programs support care teams and strengthen outcomes throughout the patient journey, the training equips healthcare professionals with the knowledge needed to implement evidence-based practices that help save lives.

Share

More Branch Boston Case Studies