T2 Biosystems

Innovative digital brand presence to support even more innovative scientific discoveries.

Project Summary

T2 Biosystems approached Branch to redesign and develop their website, aiming to elevate their digital presence. Renowned for their groundbreaking technology, the company’s core mission is to save lives and enhance healthcare by empowering clinicians to swiftly initiate the most effective therapies for patients.

The new brand strategy effectively integrates the human element by incorporating imagery of people, thereby emphasizing the human benefit of saving lives. The redesigned site features powerful, bold messaging and a refined focus on content presentation. Utilizing techniques ranging from subtle HTML5 animations on the homepage to featured case studies and key statistics, the website vividly narrates the T2 Biosystems story and underscores their distinctiveness in the marketplace. It showcases the tangible benefits of their technology in saving lives and driving groundbreaking improvements in patient care across numerous hospitals nationwide. Moreover, prominent calls-to-action are strategically placed throughout the site to facilitate lead capture and generation. Recently, we integrated Search 360 to enhance the user search experience. Explore the site to experience these features firsthand!

Given the ever-evolving nature of the T2 Biosystems brand and its consistent innovative strides, our team eagerly anticipates continuing our partnership to further enhance their digital experience, reflecting the life-saving discoveries they tirelessly strive to unveil for the betterment of patient care in the future.

This collaborative effort resulted in a revitalized digital platform that not only meets but exceeds the expectations of usability practitioners. The new UXPA Boston website stands as a testament to innovation, user-centric design, and seamless functionality, positioning the community as a leader in the field of usability.