Ageility Website Redesign and Rebuild in WordPress
Project Summary
Ageility, a leading B2B service provider, partnered with Branch to undergo a strategic overhaul of their online presence. The project, executed from January to May 2022, aimed to streamline operations and reduce costs associated with their existing Drupal Acquia solution. The core focus was on migrating the website to WordPress while concurrently refreshing its aesthetics and functionality.
Service Offerings: The project seamlessly integrated Information Architecture/User Experience (IA/UX), Creative Design, Development, and Quality Assurance (QA) services to ensure a holistic and effective transformation.
Technological Framework: The Content Management System (CMS) chosen for this endeavor was WordPress, leveraging the power of Advanced Custom Fields (ACF) to provide an intuitive and customizable platform. This strategic decision not only facilitated ease of use but also significantly reduced the overall operational complexities.
Key Features
Aesthetic Revitalization: The website underwent a redesign, incorporating an updated color palette and a clean, accessible design. Custom illustrations were introduced strategically to convey Ageility’s unique value proposition.
Enhanced User Experience: Utilizing ACF, the CMS offered unparalleled flexibility, allowing for seamless customization to meet Ageility’s evolving needs.
Geospatial Integration: Google Maps integration was seamlessly implemented, enabling users to easily locate Ageility communities across the nation.
Lead Capture Optimization: Gravity Forms for WordPress was employed for efficient lead capture, ensuring a smooth and intuitive user journey.
SEO Empowerment: The incorporation of the Yoast SEO Plugin was instrumental in enhancing the website’s visibility and search engine optimization.
Media Library Efficiency: A specialized Media Library Plugin was integrated, establishing a well-organized folder structure within the admin interface, simplifying the management of media assets.
Engagement Enhancement: An engaging blog was curated, complemented by a user-friendly subscription functionality, fostering a community around Ageility’s content.
Google Analytics Integration: GA4 setup was implemented, providing robust analytics capabilities to track and analyze website performance comprehensively.
Outcome: The result of this transformative project is a dynamic and cost-effective digital platform that not only meets Ageility’s present requirements but is also poised to evolve with their future needs. The strategic migration to WordPress, coupled with the comprehensive redesign, positions Ageility for sustained growth and success in the competitive online landscape.
The outcome
The result of this transformative project is a dynamic and cost-effective digital platform that not only meets Ageility’s present requirements but is also poised to evolve with their future needs. The strategic migration to WordPress, coupled with the comprehensive redesign, positions Ageility for sustained growth and success in the competitive online landscape.