UXPA Boston Website Redesign and Development
Custom website architecture, design, and development for a large Boston-based UX community.
Project Summary
UXPA Boston, a prominent community for usability practitioners in the Boston area, approached us with the need for a comprehensive website overhaul. Recognizing the significance of a modern aesthetic and streamlined content management, the goal was to create a visually appealing and user-friendly platform. This initiative aimed not only to revamp the website’s look and feel but also to implement a structured CMS that facilitates seamless content updates for their diverse monthly events.
Project Features
Stakeholder Collaboration: Initiated with a creative brief circulated among key stakeholders, garnering valuable insights into existing pain points and desired future directions for the website.
Competitor Research: Conducted thorough competitor research and discovery to inform the design process and ensure the website’s uniqueness within the industry.
Information Architecture: Developed the site’s information architecture, leveraging site statistics and user data to drive decisions and enhance overall user experience.
Design Concepts: Created two distinct design concepts that not only elevated the brand but also resonated with the personality of UXPA Boston.
Integration Expertise: Implemented multiple integrations, including EventBrite, Google Calendars, Google Jobs, Flickr, Twitter, and MailChimp, seamlessly integrated into a WordPress CMS.
Development Excellence: Leveraged APIs to create a current, industry-leading website tailored for the target audience. Applied animation techniques to support user behaviors and ensured a fully responsive site across multiple devices.
Accessibility Standards: Developed the website to adhere to accessibility standards, recognizing the critical importance of accessibility for the UXPA Boston audience.
Summary
This collaborative effort resulted in a revitalized digital platform that not only meets but exceeds the expectations of usability practitioners. The new UXPA Boston website stands as a testament to innovation, user-centric design, and seamless functionality, positioning the community as a leader in the field of usability.