Project Summary
During the design and development of InterSystems’ new website, the client expressed interest in producing a promotional video to coincide with the site’s launch. The goal was to build internal excitement and awareness by highlighting the site’s refreshed, user-friendly design and enhanced brand experience.
Produced several months ahead of launch, the video offered thousands of internal team members an early preview of the site’s key features and benefits, generating strong engagement and anticipation. The video leveraged screens from the newly designed website and transformed them into an engaging animated experience—showcasing responsive device views, thoughtful transitions, carefully selected background music, clear text callouts, and live voice narration.
