Project Overview
Eagle Lines Moving & Storage partnered with Branch Boston to modernize its digital presence through a complete WordPress website redesign. The project focused on refreshing the visual identity, improving usability, and strengthening the site’s technical foundation to better support customer engagement and lead generation.
The Challenge
The previous website lacked a modern look, intuitive navigation, and a clear content structure—critical for building trust in a competitive moving and storage market. Eagle Lines also needed stronger performance, improved SEO, and a more flexible content management system to keep information current and relevant.
Our Approach
Branch Boston delivered a strategic redesign centered on user experience, responsive UI design, and streamlined site architecture. We customized a WordPress theme, implemented SEO and performance optimizations, and built a flexible CMS structure that empowers the client to easily update content. The project included content strategy, wireframing, front-end development, and thorough QA, accessibility checks, and device testing prior to launch.
The Outcome
The redesigned website is modern, fast, and easy to navigate—helping Eagle Lines stand out in a crowded industry. Clearer content, improved performance, and a refreshed visual identity strengthen customer trust and support higher-quality leads. With a scalable CMS and optimized structure, the site is now equipped to grow alongside the business.
