Project Summary
Harvard Pilgrim sought a short promotional video that would capture the features, benefits, and overall spirit of its new Member Portal, clearly communicating its value to both existing and prospective members.
The video combines footage of active, healthy individuals with on-screen views of the Member Portal, supported by thoughtfully placed text callouts that highlight key functionality. This approach effectively demonstrates how the portal enhances the member experience and simplifies access to important information. Motion design techniques were used to reflect the portal’s intuitive nature, emphasizing ease of use and flexibility. A warm, friendly tone was reinforced through voiceover and music, creating an engaging and approachable experience for viewers.
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